A brief introduction

I am Sachin Nair, a dynamic and results-driven business consultant. I leverage my 15+ years of knowledge and expertise in strategic marketing, understanding customer needs, business processes, and improving operational processes for better efficiency.

As a strategic marketing consultant based in Hyderabad, India, I help small and medium businesses with marketing and sales strategy optimization by finding the target customer and key buying factors, optimizing sales and marketing to deliver on most important factors, and set the communication strategy to speak to the right audience with the right message.

My services and my approach

I help small and medium businesses understand their customers in-depth; through market analysis, market research interviews, and observations, and optimize their products, their marketing strategy, sales process, and communications—the same approach I honed during my corporate career. I use rigorous methods of meeting, observing, and interacting with all relevant stakeholders, both internal and external, to gain valuable insights. Always ready to hit the streets and travel to where the action is.

It is based on these customer derived insights that I guide the business on their communication strategy- be it choosing the right digital marketing platform, content strategy for their social media feeds, writing blogs or articles for their website, or even traditional ATL and BTL strategies.

As a marketing strategist, I have guided electric vehicle retailers with their marketing process, helping strategize their sales process and social media strategy. I am currently working with a household products retailer to develop a marketing strategy aimed at retaining old customers, increasing the customer base, improving customer engagement and optimizing the overall sales and inventory process

I have been to most parts of India and am comfortable interacting with people of all geographies, social strata, education levels, or temperaments.

My approach to consulting

‘Understand your customer’ is the principle that guides my consulting approach. I help businesses identify their ideal customers, understand their “why” behind purchasing decisions, and segment them based on their unique needs. This involves:

• Customer Analysis and insight: Conducting thorough research to understand customer needs, pain points, and key buying factors. Speak to, observe, and engage with your customers to understand their needs and preferences.
• Process Optimization: Streamlining internal processes to ensure consistent and efficient service delivery. This could be as fundamental as implementing simple yet effective changes like SOPs, staff training, and store layout adjustments.
• Data Analysis: Analyse sales data to gain insights and make informed decisions.
• Targeted Efforts: Focus on priority customers and tailor products and services to meet their needs.
• Strategic Marketing: Developing targeted marketing strategies that resonate with each customer segment.

Just like a comfortable pair of shoes, your business needs a tailored approach to fit your specific customer base. I help you focus on priority customers, optimize your offerings, and enhance the customer experience through simple yet effective changes. This could involve prioritizing key customers, offering tailored services, adjusting store layouts, or training staff. Analysing data, such as sales invoices, can also reveal valuable insights. I did a thorough analysis of the retail sales data for a client, and uncovered hidden drains on working capital due to slow-moving inventory. This helped the business to make informed decisions about the products they were carrying, and eliminate many products that would otherwise have locked up working capital and inventory space.